Etherlands
How we helped put Minecraft on the blockchain.
GFX Labs
Overview
Etherlands was a unique Minecraft server that allowed players to buy, own, and sell virtual land as NFTs. The GFX Labs team approached us to design and build a web platform to onboard players, allowing them to purchase, trade, and discover virtual in-game land. We collaborated with the team from 2021 to 2022, to bring this project to life.
What we did
Logo, Brand Kit, Product Design and Development
Services
UI/UX Design, Branding and Development
We created a distinctive visual identity for Etherlands. Drawing inspiration from the Minecraft color palette, we added more contemporary gradients. The brand features sharp angles and shadows, creating a modular, block-like aesthetic. This versatile visual language not only embodies a sense of fun but also accommodates room for future innovation and adaptability.
Thank you
Huge thanks to The GFX Team for the incredible teamwork on this project. On the Paperclip side thanks to Neal, Ben, Stephen, Kim and Jung for helping bring this project to life. Special shoutout to Neal for his research and optimization of the map rendering process.