DeFi Education Fund
How we helped define a brand to move DeFi forward.
Established through Uniswap Proposal 1.1, the DeFi Education Fund (DEF) represents a beacon in the evolving DeFi ecosystem. We worked with their team to establish a brand presence that would help them to effectively engage with policymakers at the highest of levels.
What we did
Logo, Brand Kit, Website
Branding, Design, Website Development
We designed and built the initial landing page for the DEF. Our goal was to create a platform where they could share their mission, highlight grant recipients, and facilitate grant applications. By infusing the brand's distinct elements, we helped to set the site apart from conventional platforms.
The logo was constructed by combining two main elements. The nodes, which represent decentralization, and the book which represents education. Together they come together to form the sheild, embodying both principles.
Thank you to Miller, Larry, Graham and everyone from the DEF team for all your feedback and support along the way.